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Our Mission

Funeral service is quickly becoming a commodity. On this podcast, we fight this trend by discussing ways funeral homes can show consumers more value, improve the customer experience, and increase profitability.

Successful funeral homes have a lot of moving parts. Each week, we'll look at just one of those parts and show that by elevating it, you can significantly improve the family's experience and your bottom line.

These weekly lessons will give clear examples of how to improve each part and provide key takeaways to help you grow your funeral business.

#elevatefuneralservice

Latest Episodes

Episode 16 - Why Funeral Homes and Cemeteries Should Be Surveying their Families

If you are not surveying families after the service is over, you are missing a HUGE opportunity. Surveys aren't just about rating how pleasant your staff was, or how smoothly everything went, you probably already know that.

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Episode 15 - 5 Videos Every Funeral Home Should Have on Their Website

If a funeral home wants to convert more website visitors to customers, adding the right videos to their website is the quickest way. Videos add a lot of value, create a better experience, and help the consumer make a confident choice.

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Episode 14 - The NEW Rules on PPP Loan Forgiveness with Tim Bridgers from Live Oak Bank

There has been a lot of confusion the last two months on how funeral homes can have their Paycheck Protection Program (PPP) loan forgiven. On June 5, 2020, a revision was passed that changed the rules in a positive way and made it easier...

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Episode 13 - General Price Lists - The Good, The Bad, and The Ugly

General Prices Lists are confusing, poorly designed, and do very little to show the value you provide to families. The FTC mandates that you have it and give it out, but there is a missed opportunity...

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Episode 12 - Should Funeral Homes Use Texting to Communicate with Families?

Do you text with the families you are serving today? Do you have a way price shoppers can text a question? Are you following up with families after the service is over with text messaging?

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Episode 11 - Part 3: Online Reviews | How To Get More Online Reviews For Your Funeral Home

Funeral directors are typically uncomfortable asking families to leave an online review, which is understandable because of the delicate nature of the service provided...

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Episode 10 - Part 2: Online Reviews | What To Do if Your Funeral Home Gets a Negative Review

If your funeral home gets a negative online review, there is a RIGHT way and a WRONG way to handle it. If you handle it the right way, you can turn a negative into a positive...

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Episode 9 - Part 1: Online Reviews | The Difference Between Winning or Losing Calls for Funeral Homes

Think about online reviews like a bunch of people standing in front of your funeral home holding up signs for people to see as they drive by. The signs declare how awesome you are or how poorly you treat customers...

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Episode 8 - Why a Well-Designed FAQ Section on Your Funeral Home Website Is Like a Free Salesperson

If a potential family in your market was faced with an at-need situation or was considering preplanning, what questions would they have? Does your funeral home website specifically answer those questions?...

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Episode 7 - Part 2: Posting Funeral Prices Online | The RIGHT Way To Do It

If you're going to post your funeral prices online, there is a right way and a not-so-right way of doing it. On this episode, we talk about the four ways to show prices online.

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Episode 6 - Part 1: Posting Funeral Prices Online | Why You Should Be Doing It!

HOT TOPIC ALERT! Funeral consumers want to see pricing online. We all know that's true, so if you're not posting your prices then your website is, by definition, not customer-centric...

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Episode 5 - Why Having E-Commerce on Your Funeral Home Website is Critical for the Future

Every funeral home website should include the ability to plan and pay for services online. On this episode we go into detail about three things.

1. Why we think it's critical for funeral homes to make that available.
2. What some concerns are from the funeral home.
3. Best practices using empathy as the designer of the experience.

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Episode 4 - Funeral Homes Should Be Applying for the Payroll Protection Program Loan Immediately

The Payroll Protection Program is part of the CARES act stimulus package designed to help prevent small businesses from laying people off during the COVID-19 crisis...

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Episode 3 - How to Let Families Know Your Funeral Home is Open During the COVID-19 Crisis

Funeral homes shouldn't assume families know they are open during this pandemic. Many families may be wondering if you're open, is it safe to come in, how can...

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Episode 2 - How To Use Zoom for Online Arrangements and Streaming Funerals Online

With a ban on gatherings due to the Coronavirus, funeral homes need a way to make arrangements over video and stream funeral services online. On this episode, Ellery and Welton discuss how Zoom works and why they think it's a good solution.

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Episode 1 - Add More Value for Families and Stand Out From Competition

Funeral homes across the country are facing more competition than ever before and many struggle with how to differentiate themselves. The result is they feel pressured to compete on price. On this podcast, the hosts show proven ways to stand out...

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