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Welton Hong
Founder of Ring Ring Marketing
Ellery Bowker
Founder of Aftercare.com
Funeral service is quickly becoming a commodity. On this podcast, we fight this trend by discussing ways funeral homes can show consumers more value, improve the customer experience, and increase profitability.
Successful funeral homes have a lot of moving parts. Each week, we'll look at just one of those parts and show that by elevating it, you can significantly improve the family's experience and your bottom line.
These weekly lessons will give clear examples of how to improve each part and provide key takeaways to help you grow your funeral business.
DNA testing has become popular the last few years with promotion from companies that offer in-home testing and the possibility of discovering information about somone that otherwise wouldn't be accessible...
Episode PageDo funeral consumers see your funeral home as being friendly to members of the LGBTQ+ community? Do prospective employees (or current) view your funeral home as a place that is inclusive and welcoming? On this episode, we talk with Timothy McLoone...
Episode PageWhen you work "in" your funeral home, you make it run. When you work "on" your funeral home, you make it grow. In this episode, we talk about working "on" your funeral home, and the first step in doing that is taking a snapshot of where things are now...
Episode PageFuneral home owners will face increased competition in 2021 and it's critical to have the right strategy. On this episode, we discuss three things owners should focus on to win more calls and increase their market share.
Episode PageDo you have defined goals for growing your at-need calls, preneed, or your profitability in 2021? Have you analyzed what you've done so far in 2021 and what you need to do differently heading into the next year?
Episode PageIf you're a funeral home owner, at some point, you're going to exit the business, and hopefully, that is through a successful acquisition. Whether an interested party has approached you or you've put it on the market, the offer(s) you receive, and eventual selling price, can be significantly impacted by a few key metrics...
Episode PageNot having the right phone skills or strategy can cost a funeral home a lot of money in lost business, which often goes unnoticed. When a person calls for a price, do you give them a direct cremation price, or do you display empathy and build rapport with the person? That subtle difference can make or break your opportunity.
Episode PageHospice organizations are involved with more deaths today than most funeral homes realize, and that number will continue to increase. This reality means that more and more families will listen to and take the hospice staff's recommendation on what funeral home to use
Episode PageThe biggest convention in funeral service is going virtual this year and we asked Anthony Kaniuk and Troy Blewett to give us an overview of the convention and what we can expect.
Episode PageMany funeral home owners are considering opening a discount cremation brand to defend their market share from aggressive competitors. Seems like an obvious idea, but is it the smart thing to do?
Episode PageOne of the most important assets a funeral home owns is their domain name, and if not protected properly, it can unknowingly be at risk. A few common problems we see are the funeral homes not actually owning their domain names, or domain names expire and are lost because they weren't renewed on time...
Episode PageBefore a consumer calls your funeral home they've likely done some research on your site, your competitor's sites and more. What they're doing is to getting their questions answered, they are arming themselves with as much information as possible...
Episode PageThink of a blog like the game of Jeopardy. On that game, the answer is given and the contestant must state the question to win. A blog is similar in that you're going to write articles that are the "answer" to a person's search query before they ask.
Episode PageHave you considered outsourcing some areas of your business like accounting, aftercare, HR, social media, digital marketing, preneed, or answering your own phone? Running a funeral home or cemetery is hard, but it can be even harder if you try to wear all the hats yourself.
Episode PageIf you are not surveying families after the service is over, you are missing a HUGE opportunity. Surveys aren't just about rating how pleasant your staff was, or how smoothly everything went, you probably already know that.
Episode PageIf a funeral home wants to convert more website visitors to customers, adding the right videos to their website is the quickest way. Videos add a lot of value, create a better experience, and help the consumer make a confident choice.
Episode PageThere has been a lot of confusion the last two months on how funeral homes can have their Paycheck Protection Program (PPP) loan forgiven. On June 5, 2020, a revision was passed that changed the rules in a positive way and made it easier...
Episode PageGeneral Prices Lists are confusing, poorly designed, and do very little to show the value you provide to families. The FTC mandates that you have it and give it out, but there is a missed opportunity...
Episode PageDo you text with the families you are serving today? Do you have a way price shoppers can text a question? Are you following up with families after the service is over with text messaging?
Episode PageFuneral directors are typically uncomfortable asking families to leave an online review, which is understandable because of the delicate nature of the service provided...
Episode PageIf your funeral home gets a negative online review, there is a RIGHT way and a WRONG way to handle it. If you handle it the right way, you can turn a negative into a positive...
Episode PageThink about online reviews like a bunch of people standing in front of your funeral home holding up signs for people to see as they drive by. The signs declare how awesome you are or how poorly you treat customers...
Episode PageIf a potential family in your market was faced with an at-need situation or was considering preplanning, what questions would they have? Does your funeral home website specifically answer those questions?...
Episode PageIf you're going to post your funeral prices online, there is a right way and a not-so-right way of doing it. On this episode, we talk about the four ways to show prices online.
Episode PageHOT TOPIC ALERT! Funeral consumers want to see pricing online. We all know that's true, so if you're not posting your prices then your website is, by definition, not customer-centric...
Episode PageEvery funeral home website should include the ability to plan and pay for services online. On this episode we go into detail about three things.
1. Why we think it's critical for funeral homes to make that available.
2. What some concerns are from the funeral home.
3. Best practices using empathy as the designer of the experience.
The Payroll Protection Program is part of the CARES act stimulus package designed to help prevent small businesses from laying people off during the COVID-19 crisis...
Episode PageFuneral homes shouldn't assume families know they are open during this pandemic. Many families may be wondering if you're open, is it safe to come in, how can...
Episode PageWith a ban on gatherings due to the Coronavirus, funeral homes need a way to make arrangements over video and stream funeral services online. On this episode, Ellery and Welton discuss how Zoom works and why they think it's a good solution.
Episode PageFuneral homes across the country are facing more competition than ever before and many struggle with how to differentiate themselves. The result is they feel pressured to compete on price. On this podcast, the hosts show proven ways to stand out...
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