EPISODE 19

Three Things You MUST Do To Get The Phone Ringing At Your Funeral Home

If your phone isn't ringing as much as you'd like, there's a few things you can do to change that.

Before a consumer calls your funeral home they've likely done some research on your site, your competitor's sites and more. What they're doing is to getting their questions answered, they are arming themselves with as much information as possible, and they're making a judgement about your value proposition. If you provide the answers, information, and value they are seeking, your phone will start ringing. You have to pass those tests before the consumer will call you.

On this episode, we talk about ways to get more consumers dialing your phone.

1. How to immediately show differentiation online
2. How your website needs to be the guide
3. How to call the consumer to action.

Show Notes & Resources

• Ellery welcomes special guest Chris Cruger, COO of The Foresight Companies, and introduces the idea of "how to win the call BEFORE the call" (0:42)
• Chris introduces himself and details his background in funeral care (1:40)
• You must be easily found online and show how you're different from other local providers (4:44)
• You must think like the consumer and direct their user experience throughout the design and structure of the site (9:42)
• You must have clear calls to action [CTAs] on your site (21:50)
• A hypothetical consideration: What if people couldn't call—if your website were the only way families could contact you? Would it get the job done? (26:30)