EPISODE 27

What Should Funeral Home Owners Focus on in 2021?

Funeral home owners will face increased competition in 2021 and it's critical to have the right strategy. On this episode, we discuss three things owners should focus on to win more calls and increase their market share.

Show Notes & Resources

• Ellery and Welton discuss the importance of a firm's online reputation (6:47)
• What can you do to increase the number of online reviews? (13:44)
• Welton provides a tip on how to prevent a negative review from getting posted (14:50)
• Why Google pay-per-click advertising (PPC) is something funeral home owners should focus on in 2021 (16:40)
• What digital tools you should be using if you're not already (19:50)
• Welton explains why you should invest in hardware first (20:54)
• Why it's important to map out the consumer journey (26:02)