When you work "in" your funeral home, you make it run. When you work "on" your funeral home, you make it grow. In this episode, we talk about working "on" your funeral home, and the first step in doing that is taking a snapshot of where things are now. A SWOT analysis is merely reviewing the landscape and examining your Strengths, Weaknesses, Opportunities, & Threats. An honest assessment of where you stand in each area is the starting point to growing your funeral home.